
Genoa International Boat Show · Genoa, Italy
Genoa Boat Show Yacht Charter
Six days each late September when the Salone Nautico Internazionale di Genova takes over the Waterfront di Levante — the working show of the Italian yacht industry and the natural Ligurian charter window.
Dates
Late September / early October, annually (6 days)
Location
Genoa, Italy
Attendance
Italian shipyards (Ferretti, Sanlorenzo, Azimut, Baglietto), brokers, owners, European UHNW buyers
Charter from
€200,000 / week
Updated
2026-06-17
Editor's introduction
Why Genoa International Boat Show belongs on the water.
Booking note
Genoa Porto Antico show-week berths commit by July.
The Salone Nautico di Genova is the largest in-water boat show in Italy, the operational heart of the Italian yacht-building industry, and the formal opening of the Ligurian and Tyrrhenian autumn brokerage season. Held across the Waterfront di Levante — the Renzo Piano-redesigned harbourside development on the eastern side of the Old Port — Genoa concentrates the working production calendar of the Italian shipyard cluster (Sanlorenzo, Benetti, Azimut, Ferretti Group, Riva, Wally, Perini Navi, Baglietto, Codecasa, Tankoa, Rossinavi, ISA, Cantiere delle Marche) within walking distance of the show's principal display jetties.
From a charter-broker perspective, Genoa show week is the natural Ligurian charter window for the European-side buyer whose interest is centered on the Italian shipyard production calendar. The show's working footprint is calmer than the Mediterranean Yacht Show in Greece or the Yachting Festival in Cannes, the buyer profile leans heavily to the Italian, German, Swiss and Middle Eastern UHNW community that maintains a Ligurian or Tuscan summer presence, and the surrounding Ligurian charter inventory (motor yachts of 30 to 60 metres bridging from Sardinia summer to Cannes Yachting Festival or Monaco Yacht Show further west) offers serious capacity across the show week.
What makes a chartered yacht specifically valuable across Genoa show week is the underlying industrial intimacy of the show. The Italian shipyards are home-territory at Genoa — the founders and senior management of the yards are present across the working days, the new-build delivery handovers are coordinated through the show window, and the brokerage walk-throughs of recently-delivered units happen with unusual access to yard principals. A chartered 40-metre yacht moored at Marina Porto Antico or at Marina Molo Vecchio across show week is the calm working base for the buying-side principal whose week revolves around shipyard introductions, with the Ligurian-coast continuation (Portofino, the Cinque Terre, Lerici) offering an unmatched post-show cruising option.
Editorially, Genoa charter splits into three principal briefs we deliver each year. The first is the buying-side principal charter — a serious European or Middle Eastern buyer using the show to walk Italian-yard inventory in a tight window. The second is the Italian-shipyard host charter — a yard running an organised week of client hospitality across the show, with the chartered yacht as the working extension of the static display. The third is the Ligurian principal charter — a German, Swiss or Italian principal using the show weekend as the social anchor of an early-autumn Riviera-and-Portofino cruise. This guide covers all three.
The yacht advantage
A private address inside the week.
01
Prime viewing position
Front-row berths place you closer to Genoa International Boat Show than any hotel suite — and on a private deck rather than a packed grandstand.
02
Total privacy & security
A private floating residence with controlled access, no shared lobbies, no paparazzi sightlines, and dedicated close-protection partners on request.
03
VIP hospitality at scale
Host 8 overnight and 30+ day guests across event days. Branded welcome, bespoke menus, a chief stewardess who knows your guest list cold.
04
Michelin-level cuisine onboard
Yachts in this class carry chefs with starred backgrounds. Tasting menus, dietary tailoring, and live stations on the aft deck.
05
Concierge & event access
Tickets, paddock access, gala invitations, and after-party reservations handled by our concierge desk — the parts of the week not bookable online.
06
Helicopter & private aviation
Coordinated transfers between jet-capable airport, helipad, and tender pickup at the yacht's stern. No queues, no lost hours.
07
Zero logistics for guests
Guests arrive once and unpack once. No traffic, no hotel changeovers, no morning scramble for cars.
08
Bespoke post-event cruising
Slip the lines after the event and disappear into the surrounding coast for a private decompression week.
Indicative charter budgets
Choose the platform, not just the length.
Base charter only. Add APA typically 25–35%, VAT where applicable, gratuity and event-week berth or anchorage costs.
Entry
28–35m motor yacht
From €130,000
- Berth supplement
- €10–22k show-week
- Best for
- 8 sleeping guests, 20-guest reception
Compact Ligurian charter base for a principal-and-advisor week. Sleeps a tight party, supports an on-board working dinner of fifteen, keeps operational simplicity across the show.
Core
36–46m motor yacht
€200,000–€385,000
- Berth supplement
- €22–48k show-week
- Best for
- 10 sleeping guests, 30-guest reception
The default Genoa show charter. A modern 42-metre Sanlorenzo, Benetti, Sunseeker or Heesen at Marina Porto Antico, crew of nine, chef capable of running a working hospitality programme across the show. Hosts a meaningful Friday-evening reception of thirty plus principal-table dinners.
Showpiece
47–58m motor yacht
€385,000–€750,000
- Berth supplement
- €48–95k show-week
- Best for
- 12 sleeping guests, 50-guest reception
The Italian-shipyard host bracket. Twelve guests across six suites, crew of fourteen, beach club aft, sky lounge convertible to private dining for sixteen. Hosts the headline Saturday-evening reception of fifty plus principal-table dinners.
Statement
59–75m motor yacht
€750,000–€1.7m
- Berth supplement
- €95–225k show-week
- Best for
- 12 sleeping guests, 90-guest reception
The shipyard headline charter bracket. Crew of nineteen, helideck on the larger units, formal indoor dining for eighteen, foredeck staging 90 standing. Molo Vecchio berth typically required.
Pinnacle
75m+ superyacht
€1.7m–€4m+
- Berth supplement
- €225k+ Molo Vecchio
- Best for
- 12 sleeping guests, 140+ reception
Narrow inventory at Genoa. Most pinnacle yachts in mid-September are bridging to Monaco Yacht Show; charter availability is allocated by single introduction.

Italian Riviera
One of Europe's most influential yacht exhibitions — chartered from the Porto Antico of Genoa, the heart of the Italian shipyard industry.
Event schedule
Genoa International Boat Show day by day.
Indicative running order based on prior editions. Organisers confirm final times closer to the date; your concierge verifies the working schedule for your charter week.
Day –3 to –1 · Mon–Wed pre-week
Yacht arrivals & rig
Charter yachts arrive Genoa from Sardinia, Corsica, the Tuscan coast or repositioning west from the Adriatic through Monday and Tuesday. Marina Porto Antico, Marina Molo Vecchio and Marina Genova Aeroporto berths confirm; the Waterfront di Levante display footprint rigs through Wednesday.
Day 1 — Thu
Show opens, opening reception
Salone Nautico doors open Thursday morning. The first working day with calm walking density; broker schedules flexible; headline yard walk-throughs at full pace. Thursday-evening opening reception programmes at the major yards (Sanlorenzo Square, Benetti pavilion, Ferretti Group) and the principal-table opening dinner at Il Marin or Tre Merli.
Day 2 — Fri
First full working day, German and Swiss buyer day
Doors 10:00–19:30. Peak attendance for the German, Swiss and Austrian buying community travelling for the show. Yard-principal-led walk-throughs concentrate Friday morning; brokerage second-round meetings begin in the afternoon. Friday-evening dinners at The Cook, San Giorgio and the contested principal-table programme across Genoa's old town.
Day 3 — Sat
Public peak
Public peak attendance Saturday across the show. Buyer-side calendar generally pauses; Saturday is the day for the Portofino lunch escape (90-minute cruise east) or the on-board principal-table foredeck lunch. Saturday-evening receptions on the headline shipyard hospitality yachts.
Day 4 — Sun
Quieter Sunday & shipyard visits
Sunday morning is the calmest single show morning — the contested time for senior principal walk-throughs with yard founders. Sunday afternoon often programs a shipyard yard-visit excursion (Sestri Levante for Sanlorenzo, Viareggio further south for Benetti and Codecasa) by helicopter or car.
Day 5 — Mon
Working close & Italian industry day
Doors 10:00–19:30. Italian industry concentration; the broker-and-yard working close of the show. The Italian fashion-and-design community presence concentrates Monday evening; dinner programme at Il Marin, Tre Merli, San Giorgio, Le Cantine Squarciafico.
Day 6 — Tue
Final day & decision wrap
Final show day, doors 10:00–18:00. Light morning attendance for any remaining principal walk-throughs. Decision conversation Tuesday afternoon between principal and lead yard or brokerage. Quiet closing dinner on board or at San Giorgio.
Day 7 — Wed
Departure or onward cruising
Departure day. Charter yachts disembark in the morning, or slip lines for a 3–7 day onward cruise: Portofino, the Cinque Terre, Lerici and the Gulf of Poets, or further west to Monaco for the lead-in to Monaco Yacht Show two weeks later.
Event highlights
The moments that define the week.
Salone Nautico access
Coordinated event access — ticketing, VIP hospitality, and credentialed venue entry across the event days.
Private hosting platform
The yacht as your venue across the event: morning meetings, afternoon partner programmes, evening receptions, late dinners.
Genoa berthing
Porto Antico show-week berthing or Marina Genova Aeroporto for larger yachts.
Helicopter & jet coordination
Private aviation into the nearest VIP airport and helicopter transfers where applicable — coordinated in advance.
Concierge & access
Hotel suites, Michelin reservations, club access, and the parts of the event not bookable online — handled by our concierge network.
Post-event extension
Portofino, Cinque Terre and the Italian Riviera coast.
Where the week happens
Berths, terraces and tables.
Berth
Marina Porto Antico — Genoa Old Port
The historic Renzo Piano-redesigned Old Port marina at the heart of central Genoa. Side-on and stern-to positions for charter yachts to 50m; walking distance to the Waterfront di Levante show entrance and to the Genoa old town restaurant programme. The default working charter berth for the central Genoa attendance.
Berth
Marina Molo Vecchio — Genoa
Adjacent to Porto Antico, with deeper-water capacity for the 50-to-70m bracket. The choice for the larger charter yachts and for shipyard host charters needing deep-water side-on positions across show week.
Show venue
Waterfront di Levante
The renewed Renzo Piano-designed eastern harborside, home to the Salone Nautico's main display jetties and the pavilion footprint. Walking distance from both Porto Antico and Molo Vecchio.
Restaurant
Il Marin — Eataly Porto Antico
Marco Visciola's contested Genoa restaurant, on the upper floor of Eataly with views over the Old Port. The principal-table dinner reservation across show week; book by July.
Restaurant
San Giorgio — Cervo
Forty minutes' drive west along the Riviera; the contested principal-table coastal dinner alternative for the show-week table that wants distance from central Genoa. Beach-side terrace and a serious Ligurian-cuisine kitchen.
Restaurant
The Cook — Genoa Old Town
Ivano Ricchebono's Genoa restaurant in the old town. Useful working principal-table dinner alternative; tighter and more intimate than Il Marin.
Restaurant
Tre Merli — Genoa Porto Antico
The Old Port institution, walking distance from Porto Antico. Useful for the larger industry-introduction dinner of twenty to thirty in the upper-floor private room.
Hotel & dining
Splendido Mare — Portofino
Belmond's Portofino harbourside hotel and restaurant, 90-minute cruise east of Genoa. The contested Saturday-lunch escape venue across show week; useful daytime principal-table excursion.
Yard visit
Sanlorenzo Sestri Levante yard
Sanlorenzo's flagship Sestri Levante facility, 50 minutes east of Genoa by car. Programmed yard-visit excursion across show week for senior buying-side principals; coordinated through Sanlorenzo Square at the show.
Restaurant
Il Cigno — Lerici (Gulf of Poets)
The Gulf of Poets coastal restaurant, two hours east of Genoa by car or an overnight cruise. Useful destination dinner for the post-show continuation week into the Cinque Terre.
Sample week
A yacht itinerary around Genoa International Boat Show.
Day 1 — Wed
Genoa board, soft evening
Board mid-afternoon at Marina Porto Antico. Walking orientation of the old town and the show footprint, early-evening aperitivo on the aft deck, quiet on-board dinner before the show opens Thursday.
Day 2 — Thu
Show opens, opening reception
Late-morning entry to the Salone Nautico via Porto Antico. Working walk-through of the headline Italian-yard displays through the afternoon. Thursday-evening opening reception on the Sanlorenzo Square or Benetti pavilion, then principal-table dinner at Il Marin.
Day 3 — Fri
First full working day, German/Swiss buyer day
Working day. Yard-principal-led walk-throughs of the principal's shortlist concentrated Friday morning; brokerage second-round meetings in the afternoon. Friday-evening principal-table dinner at The Cook or Tre Merli for the working table.
Day 4 — Sat
Portofino lunch escape & evening reception
Saturday morning: 90-minute cruise east to Portofino, lunch at Splendido Mare for the principal-and-advisor table, return mid-afternoon to Genoa. Saturday-evening hosted reception on the aft deck for fifty (the densest function of the week).
Day 5 — Sun
Yard visit & quiet evening
Sunday morning: programmed shipyard yard-visit excursion to Sanlorenzo Sestri Levante or Benetti Viareggio for the principal-and-broker table. Sunday-evening quiet dinner on board.
Day 6 — Mon
Working close
Working day at the show. Closing-conversation meetings in the sky lounge through the day. Monday-evening dinner at San Giorgio (Cervo) or on board.
Day 7 — Tue
Decision day, show closes
Final show day. Decision conversation with the lead yard or brokerage on the surviving shortlist. Quiet closing dinner on board; Wednesday morning departure or onward cruise to Portofino, the Cinque Terre and Lerici.
Guest experience
What life on board looks like.
Genoa show week is, in operational terms, one of the calmest serious-buyer charter weeks in the European autumn calendar. The Italian-show working pace is steady, the weather in late September is reliably 22–25°C with calm Ligurian sea conditions, and the operational profile at Marina Porto Antico is straightforward — central, walking-distance to the show, walking-distance to the old town restaurant programme.
The most useful single capability across the week is a crew with established Italian-yard relationships. The Italian shipyard cluster is unusually relationship-driven — yard-principal access for senior buying-side walk-throughs at Genoa is meaningfully easier when the charter captain has worked with the yards' commissioning teams before, when the chief stewardess knows the marina's contacts personally, and when the broker has a long history with the yards' sales leadership. The 45-metre bracket is the natural size — large enough to host meaningfully, controllable enough to keep the cadence calm.
Off the yacht, the concierge layer manages restaurant reservations across Il Marin, The Cook, San Giorgio (Cervo), Splendido Mare (Portofino), Tre Merli and Le Cantine Squarciafico (booked by July for the show-week dinner programme); yard-visit excursions to Sestri Levante and Viareggio; helicopter movements between Genoa Cristoforo Colombo airport, the show heliport and the chartered yacht. Our Genoa-week concierge is on site from the Wednesday before opening through the Tuesday close.
Booking timeline
How Genoa International Boat Show actually gets booked.
T–10 to T–12 months
Yacht longlist & berth strategy
Charter enquiries for the following September Salone open in October or November of the prior year. Marina Porto Antico and Molo Vecchio allocations firm up through spring; the better positions are taken by April.
T–6 months
Yacht contracted
Yacht contracted with 50% deposit by March for a September show. Berth contract confirmed in parallel.
T–4 months
Yard programme drafted
Yard-principal walk-through schedule confirmed with Italian-yard sales leadership for the principal's shortlist; restaurant reservations confirmed across Il Marin, The Cook, San Giorgio and the Portofino-lunch venue. Yard-visit excursions to Sestri Levante or Viareggio scheduled if relevant.
T–2 months
Guest list & dietary lock
Final guest list, arrival flights, dietary requirements, stateroom assignments to chief stewardess. Helicopter shuttles between Genoa airport and the chartered yacht coordinated for principal and senior guests.
T–4 weeks
Rehearsal & supplier confirmation
Captain, chief stewardess and chef walk through the daily flow with the broker. Suppliers confirmed; branded provisioning ordered if relevant.
Show week
Live concierge
On-site concierge from Wednesday through Tuesday close at Marina Porto Antico, holding the master schedule in real time.
Where the fleet lies for Genoa International Boat Show
Questions answered
Genoa International Boat Show charter, in detail.
What does a Salone Nautico Genoa yacht charter cost, all-in?
A 42-metre yacht for the show week (six nights, Wednesday arrival through Tuesday close) typically runs €295,000–€515,000 all-in. That comprises a base charter fee of €200,000–€350,000, APA of 30%, the Marina Porto Antico berth supplement of €22,000–€48,000, and concierge, restaurant, helicopter and on-shore coordination of €40,000–€85,000. A 52-metre yacht moves the all-in to €490,000–€900,000; 65m+ moves beyond €1.6m.
How is Genoa different from Cannes Yachting Festival three weeks earlier?
Two meaningful differences. Inventory orientation: Genoa is the home show of the Italian shipyard cluster — Sanlorenzo, Benetti, Azimut, Ferretti Group, Riva, Wally — with unusually deep access to yard founders and senior management. Cannes is the working autumn show with broader European inventory including French, Dutch, German and British yards. Buyer profile: Genoa attracts a more concentrated German, Swiss, Austrian and Italian buying community; Cannes is broader.
Can I get a Marina Porto Antico berth?
Yes — engagement by spring of the show year is recommended for the better positions. The marina offers transient charter berths across show week; Molo Vecchio is the secondary option when Porto Antico is full.
Can I coordinate yard visits to Italian shipyards?
Yes — and this is one of the most common single use-cases. Yard visits to Sanlorenzo Sestri Levante, Benetti Viareggio, Codecasa Viareggio, Tankoa Genoa, Baglietto La Spezia and others are coordinated across show week for senior buying-side principals; the chartered yacht acts as the calm base between the show floor and the yard excursions.
What's the right yacht size for the show?
For a principal-and-advisor buyer charter: 36–46m. For an Italian-shipyard host charter with meaningful hosted receptions: 47–58m. For a yard headline activation: 59m+. The 42–52m bracket is the sweet spot.
Can I extend the charter into Monaco Yacht Show two weeks later?
Yes — a popular continuation for the established European principal. Two-week continuation cruise via Portofino, the Cinque Terre, Lerici, Saint-Tropez and Cannes, with Monaco Yacht Show as the destination; charter pricing typically moves to a bridging rate across the intervening fortnight.
What's the post-show cruising option?
Genoa is the natural launchpad for the Ligurian coast and the Tuscan Archipelago. Portofino is 90 minutes east; the Cinque Terre and Lerici are a day's cruise further; Elba and the Tuscan Archipelago are an overnight further south. Late September on the Ligurian coast is one of the calmest cruising windows of the European year.
What's the weather in late September?
Reliably 22–25°C daytime, 16–19°C overnight, calm Ligurian sea conditions. The one operational risk is an autumn Mediterranean weather pattern from the south; we monitor through the week.
How do guests get to Genoa?
Genoa Cristoforo Colombo airport is the primary commercial gateway — 20 minutes from Marina Porto Antico. Milan Linate and Malpensa are useful alternatives (90 minutes and 120 minutes by car respectively) with deeper private-aviation infrastructure and direct intercontinental connections. Helicopter shuttle Milan-to-Genoa coordination is standard for senior principal arrivals.
Can children come?
Yes — the show is family-friendly and the post-show Ligurian continuation (Portofino, Camogli, the Cinque Terre) is one of the most beautiful family cruising windows of the Mediterranean year.
Is the WiFi on board good enough for business use?
Yes. European charter yachts at the relevant scale run Starlink with redundant cellular failover; bandwidth supports board calls and video conferencing. Genoa cellular coverage is excellent across both marinas.
What's the cancellation policy?
Yacht charter cancellation follows the MYBA agreement signed at contract — typically 50% deposit non-refundable from signing, balance at six months, full balance non-refundable inside ninety days. Berth contracts are non-refundable from allocation. Specialist charter cancellation insurance is recommended and we introduce a broker at contracting.
Editor's note
Genoa is the home show of the Italian yacht-building industry and the natural Ligurian charter window for the European autumn buying season. Engagement should open the previous October; serious Marina Porto Antico berth conversations close by March.

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